methodology Define. investigate, analyze, conclude

The team then embarks on a systematic investigation, defining your competitors, exploring your target audience, examining their behavioral characteristics and analyzing current advertising and marketing trends in your market vertical. In some instances, projects benefit from use case scenarios, brand culture submersion, surveys, interviews and even purchase of third-party data, when appropriate. The more we uncover, the clearer your strategy will be.



Finally, we analyze our findings, conclude the best approach, and present formal recommendations in our Strategy Brief.

The Strategy Brief distills our findings, analyzes target audience needs, assess company information and aligns brand position to formulate creative tactics. Depending on the project scope, larger projects may require the creation of more complex strategic documents, including Brand Focus, Internet Strategy and  12 / 24 Month Marketing Plans.